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Harrah's Laughlin Offers Sizzling New Slot Promotion

IMMEDIATE RELEASE

LAUGHLIN, NV - Harrah's Laughlin Casino & Hotel is offering an aggressive new slot promotion designed to reward first time Total Gold players with a major cash bonus.

If you have dreamed of beating the house, Harrah's "On the House" slot promotion is your best bet. The new promotion offers first time Total Gold members half their losses back for their first hour of slot play.

"Harrah's is launching this program because we're confident our overall casino product is the best on the river," said Richard P. Brown director of marketing for Harrah's Laughlin. "And once people try us, they won't want to play anywhere else, " he added.

Here's how it works: First time Total Gold members must simply use their membership cards while playing any of Harrah's quarter or higher denomination slot machines. After one hour of tracked play, the player qualifies to receive one half of his / her losses during that 60 minutes of play.

In a few days, the new player will receive in the mail a check equaling half of his / her losses (if any) for that player's first hour of play (maximum reimbursement is $100).

The bonus check is redeemable during the player's next trip to any Harrah's Nevada (Laughlin, Las Vegas, Reno and Lake Tahoe) within 90 days of issue.

The player does not have to play one hour without stopping, as Harrah's will take the total of the first one hour of slot play during a 24 - hour period.

The player may confirm that there has been 60 minutes of play by simply checking with a representative at the Total Gold Center.

This first time ever cash back bonus is valid through March 28,1998.

Back in September, 1997, Harrah's Entertainment, Inc. became the world's finest casino company to offer the Total Gold program, a national player recognition and rewards program that connects player activity and offers rewards across all of its properties.

When players obtain a free Total Gold membership card, they can earn points for slot play and redeem then for cash, merchandise, food, accommodations or show tickets at any of Harrah's casinos in 13 different markets across the country. It is the first and only program in the casino industry that rewards and recognizes casino customers on the level of a national brand - - coast to coast.

Total Gold offers points for slot play and features a liberal bonus structure, 24 hours a day, seven days a week. Unlike other casinos' patrons, Harrah's players will be rewarded according to their cumulative play nationwide, not only at a single property.

Total Gold enables customers to redeem points at Harrah's Total gold centers or by using one of the many new total Rewards kiosks featured exclusively at Harrah's Casinos. The interactive touch - screen kiosks, similar to bank ATMs, print out vouchers which work like money and allow guests to instantly choose rewards based on their point or comp balances.

For more information and rules on Harrah's Laughlin's "On The House" promotion, call (702) 298-4600 and ask for the Total Gold Center. For room reservations, call (800) HARRAHS.